More than three Internet platforms start charging ‘support fees’

2022-05-20 0 By

3 yuan deducted from 1 yuan donation, many Internet platforms start charging “support fees” Serious illness fundraising Farewell to free era?According to the recent feedback of many netizens from our reporter Pan Fuda, many Internet fundraising platforms for serious diseases charge “support fees” to donors, even 3 yuan for a donation of 1 yuan.Shuidicou.com also recently started a pilot program in some cities to charge fund-raisers for services.Why do all the major disease fundraising platforms with the color of public welfare open commercial charging measures one after another?Why does water Drop company break the mode of “serious illness fundraising 0 service charge” which has persisted for a long time since its launch?What impact will this have on the Internet personal serious illness industry?This reporter made an investigation.”Inexplicable was deducted 3 yuan, very uncomfortable!”Recently, a number of netizens revealed on the complaint platform that they accidentally paid 3 yuan more for donations on the Internet serious illness fundraising platform, and even received 3 yuan for donations of 1 yuan.”I just want to donate some money, who has time to study the rules of the platform?” multiple users joked.Reporters in a number of serious disease fundraising platform test found that charging “support fees” has gradually become the industry practice, users do not check the relevant options can avoid deduction fees, fees can be refunded.But some platforms charge this fee by default, and users who don’t read the rules will be charged more.As well as collecting “support fees” from donors, there are also platforms that take a cut of the money raised by fundraisers.Since January 17, shuidi chip has been piloting service charges in more than 10 cities across China, including Baise in Guangxi, Xuzhou in Jiangsu and Linyi in Shandong.In addition to the 0.6% channel fee charged by the third party, Shuitouchou.com will charge a 3% platform service fee for each fundraising in the pilot cities, capped at 5,000 YUAN for a single project.Before that, shuidi company’s financial statements show that shuidi chip does not contribute any revenue.In fact, the 0.6% channel fee deducted by the third-party payment platform has been in existence since the launch of Shuidi, and this fee has been borne by Shuidi until January 2020.It is understood that shuidi chip has not yet considered a wide spread, or to get more suggestions for the purpose.The reporter consulted the relevant person in charge of easy chip, easy chip platform currently in serious disease fundraising business does not charge any fees;According to the customer service staff of Anxin Chou, 2% commission will be deducted from the platform and 0.6% will be deducted from the third-party payment platform.”We don’t want to make profits by charging service fees, but to maintain reasonable operating costs and ensure the normal operation of the platform.”Guo Nanyang, who is in charge of Shuidi’s business, said the company is often thought of as a public welfare organization and is essentially a commercial company.In the early stage of Its development, the zero-service charge and fund-raising consultant team were the “sharp tools” for its rapid expansion and catching up with its peers.Shuidicou.com announced that it would not charge service fees immediately after its launch, which won a large number of users for the platform. Other fundraising platforms followed suit one after another, and no service fees became the industry practice.Shuidi Company gives full play to the business model of “fundraising + mutual aid + insurance”. With the closure of Shuidi Mutual aid last year, fundraising has become the main flow entrance of insurance business.”The serious illness fundraising scenario can motivate users to purchase insurance. Users often receive recommendations for insurance products after making donations, and the insurance business depends on the traffic generated by fundraising.”A serious illness fundraising platform practitioner and reporter revealed.To generate traffic quickly and on a large scale requires “burning cash”, and the proceeds from selling insurance are often used to fund fundraising teams’ operating costs.The practitioner said that in August last year, the CBRC issued a Notice on the Special Rectification work of Internet Insurance disorder, which made it difficult to do the business of “channeling cash”, and the fundraising business had to consider “hematopoietic” subsidies for operating costs. Many platforms opened the charging mode.In recent years, the Internet serious disease fundraising platform is one of the important components of the social power of serious disease relief in China, and forms an effective supplementary channel for medical fund supply in addition to medical insurance and commercial insurance.At the very beginning, it had the aura of “public welfare charity”, but in fact it was a commercial service. As a new thing, the Internet fundraising platform for serious diseases urgently needed to explore its own development path between public welfare and business.Song Zhanjun, deputy secretary general of the Insurance Research Center of Beijing Technology and Business University, said that neither the Charity Law nor relevant regulatory documents prohibit the mode of seeking help for serious diseases on the Internet, and both civil affairs departments and medical insurance departments are paying close attention to the standardized development of online fundraising platforms for serious diseases.These platforms are about helping millions of vulnerable groups, and they still rely mainly on corporate self-discipline.He suggested that, on the basis of further expanding the quality of corporate information disclosure, platforms should amend laws and regulations such as the Charity Law to bring fundraising platforms for serious Internet diseases into the scope of supervision.”Free service is not enough to support sustainable business development, which hinders the platform from further playing its role as a social force.”Zhao Wanping, deputy to the National People’s Congress and vice president of Anhui Academy of Agricultural Sciences, said that as an Internet platform with efficiency advantages, it can refer to the current standard of foundation management fees to set up a reasonable standard of industry service fees, so as to promote the benign and sustainable development of the industry.Xie Qiong, a professor and director of the Research Center for Livelihood Security at Beijing Normal University, agreed that charging service fees is beneficial to some extent than the “commercial feedback” model, but fees should be set carefully to ensure sustainable development.Source: Beijing Daily