Everyone is competing for “endorsement” of “good shandong”, is the brand fertile ground to give the confidence

2022-05-21 0 By

Remember at the end of 2021, Yantai astronaut Wang Yaping eat apple in space video, attracted the whole network around the views of praise, the astronaut for the hometown of Yantai apple as “Tiangong endorsement”, Yantai apple “high-profile exit”, so that the original quality of the red apple “fly higher”.On New Year’s Eve, the theme public service advertisement of “Good Product Shandong” appeared on the outdoor screen of 16 cities in Shandong province, and also appeared on CCTV.During the 2022 CCTV Spring Festival Gala, jia Ling and Zhang Xiaofi’s skit helped the Qingdao food “Enjoy beer and eat clams” to the stage, and 40 hydrogen fuel buses tailored for the Winter Olympics rolled into Beijing.The netizen exclaimed, “It’s wonderful.”In recent years, shandong anchor “sharing” good product in shandong, the formation of “hospitality shandong, good product of shandong” brand system “, the focus of the task, to build the product, enterprise, industry, regional, geographical indication “4 + 1” brand system, opens up a new mode of regional brand construction in China, shandong “good taste” brand reputation and “size” brand competitive advantage,Service influence continues to expand.This will certainly help Shandong to stride forward from a big brand province to a strong brand province, integrate into the new development pattern, and better promote high-quality development.”Good Shandong” is constantly recognized, it is from the product producers have a solid capital, full of confidence, formed a high quality brand strong support.Brand is the embodiment of core competitiveness, is the intangible capital to participate in market competition, brand construction has become an important engine of economic growth.It is an important task to carry out the strategy of strong quality province and brand to continuously promote the regional brand construction of “Good Quality Shandong”.Shouguang vegetables, Jinxiang garlic, Zhangqiu green Onions, Rizhao green tea, Junan peanuts and other agricultural products with Shandong characteristics are numerous.Shandong brands such as Weichai Power, Luhua Group, Dong-e-E-Jiao, Qingdao Hisense and Tantoujing are valued at more than 10 billion yuan and enjoy a good reputation both at home and abroad.The brand system carefully built around products, enterprises, industries, regions and geographical indications is undoubtedly the fertile soil of “Good Shandong”.We should concentrate on superior resources, high-quality brands and those “time-honored brands” inherited for a hundred years, continue to cultivate and create as a whole, and constantly improve the brand reputation and brand competitiveness of “Good Quality Shandong”;To strengthen the construction of regional brand, strive to build “name brand” phalanx, form a pattern of strong “share”, so, we will be open up an outlet for more high quality brand, let more “size” to the nation, moves towards the world, can keep motivation and reversed transmission all walks of life are more innovation, excellence, improve product quality and level, the formation of a virtuous cycle,We will promote high-quality development.Kindhearted Qilu, sincere Shandong people.A “letter”, carved on porcelain jade, porcelain jade bright;Engraved in the hearts of consumers and word of mouth, wind, frost, snow and rain can endure, can be called intangible assets, is a precious spiritual wealth.Shandong province with the hometown of Confucius, is not only a fertile land, rich natural resources, and the excellent character of exquisite feeling and trustworthy enjoys a good reputation, coupled with the unique advantages of resources endowment, wind TuWu hou, as long as we are “qi” heart “lu”, carries forward the spirit, energetic energy and working smart, we will be able to win more opportunities for development,Cultivate “people” and “product” integration, benefit thousands of families, “good quality Shandong”, make it a shining golden signboard.(Article/Zhou Jianguo) Statement: The copyright of this article belongs to the original author, if there is a source error or infringement of your legitimate rights and interests, you can contact us through email or wechat, we will promptly deal with.Email address: jpbl@jp.jiupainews.com;Wechat id: Jiupai6688 (Note to add and withdraw)